Quick summary โ We use essential cookies to run the app and optional analytics cookies to improve it. We never use advertising cookies or sell your browsing data. You can manage your preferences at any time.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, keep you logged in, and understand how the site is being used. Cookies cannot run programs or deliver viruses to your computer.
In addition to cookies, we may use similar technologies such as local storage, session storage, and pixel tags. This policy covers all of these technologies collectively.
2. Cookies We Use
Essential cookies Always active
These cookies are strictly necessary to provide the Emaily service. Without them, the app cannot function. They cannot be disabled.
| Cookie name | Purpose | Duration |
|---|---|---|
em_session | Keeps you signed in to your Emaily account | 30 days |
em_csrf | Protects against cross-site request forgery attacks | Session |
em_theme | Remembers your light/dark mode preference | 1 year |
em_lang | Remembers your language preference | 1 year |
Analytics cookies Optional
These cookies help us understand how visitors interact with Emaily so we can improve the product. All data is anonymised and aggregated โ we cannot identify individual users from analytics data.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_em_analytics | Emaily (self-hosted) | Page views, feature usage, session duration | 90 days |
ph_distinct_id | PostHog | Product analytics โ understanding feature adoption | 1 year |
We use PostHog for product analytics, self-hosted on our own EU servers. PostHog does not share your data with advertisers.
Functional cookies Optional
These cookies enable enhanced features and personalisation. If you disable them, some features may not work as intended.
| Cookie name | Purpose | Duration |
|---|---|---|
em_onboard | Tracks onboarding progress to show relevant tips | 90 days |
em_prefs | Stores UI preferences (sidebar state, compose window size) | 1 year |
intercom-id | Intercom support chat โ identifies returning users | 9 months |
What we don't use
We do not use:
- Advertising or tracking cookies
- Third-party retargeting cookies (Google Ads, Facebook Pixel, etc.)
- Cross-site tracking technologies
- Fingerprinting scripts
3. Legal Basis
Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR:
- Essential cookies โ no consent required, as they are strictly necessary
- Analytics and functional cookies โ we ask for your consent via our cookie banner on first visit
4. Managing Your Cookie Preferences
Via our cookie banner
When you first visit emaily.uk, you'll see a cookie banner where you can accept all cookies or customise your preferences. You can change your choices at any time by clicking "Cookie settings" in the footer.
Via your browser
You can control cookies directly through your browser settings. Most browsers allow you to:
- View cookies stored on your device
- Delete some or all cookies
- Block cookies from specific websites
- Block all third-party cookies
Note that blocking essential cookies will prevent you from staying logged in to Emaily. Browser-specific instructions:
Via opt-out tools
For analytics cookies, you can also opt out at a network level using tools like the NAI opt-out tool or browser extensions like uBlock Origin.
5. Local Storage
In addition to cookies, Emaily uses browser local storage to store your day/night theme preference and certain UI settings. This data is stored only on your device and is never transmitted to our servers. You can clear it by clearing your browser's site data.
6. Do Not Track
Some browsers offer a "Do Not Track" (DNT) setting. We respect DNT signals where they apply โ when DNT is enabled, we disable non-essential analytics for your session.
7. Changes to This Policy
We may update this Cookie Policy as we add or remove cookies or technologies. We'll notify you of significant changes via our cookie banner or by email. The date at the top of this page shows when it was last updated.
8. Contact Us
If you have questions about our use of cookies, contact:
๐ง contact@emaily.uk
๐ฌ The Email Shop, 8 Brookdale Drive, Littleover, DE23 3YY, Derby, UNITED KINGDOM
You also have the right to complain to the Information Commissioner's Office (ICO) if you believe we are not handling your data in accordance with the law.